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✦ Reporting & Analytics

Full analytics, no spreadsheets

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Analytics Dashboard: the real economics of your fundraising

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The latest donations, as they happen

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The performance of each form, individually

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Which form is converting the most

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Ebook de captação

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Frequently Asked Questions

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Can I view data for a specific period?

Yes. You can choose the last week, last 4 weeks, current month, current quarter, current year, last year, all-time history, or a custom date range.

Can I know how long my monthly donors stay over time?

Yes, with Cohorts. It groups your donors by the month they started and shows what percentage of each group was still donating 1, 2, 6, or 12 months later so you can see if your retention is improving or declining.

Can I see the full history of my charges, year by year?

Yes, in Charge Evolution. It compares successful vs. failed charges by year, showing the total amount collected and the effectiveness of each period.

Can I see the performance of a specific form?

Yes. Each form has its own page with conversion rate, views, conversions, revenue, and a breakdown of frequency (one-time vs. monthly) and Cover Your Cost.

Can I generate a summary to share with my board of directors?

Yes, with the Snapshot. It generates a complete snapshot of your account's status at that moment, including the database, subscriptions, revenue, transactions, and communication, complete with date and time.

Can I search for a specific person from the dashboard?

Yes. You can search by name, ID number, email, phone number, transaction ID, subscription ID, or Afrus ID.