✦ WhatsApp

The channel that turns intent
into donations, in minutes

It’s proven that a conversation can turn into a completed donation in under 5 minutes.
Nothing feels more immediate than WhatsApp for the moment someone has already decided to help.
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Conversación de recaudación de fondos por WhatsApp con afrus
Multiple ways to create your landing page
From describing it to the AI to writing the HTML yourself, afrus adapts to how you prefer to work.

ALMA for WhatsApp

ALMA handles conversations autonomously to achieve specific goals: inviting someone to donate, converting a one-time donor into a recurring one, or re-engaging inactive supporters.

ALMA IA respondiendo a un donante por WhatsApp

Bulk messaging

You write to an entire segment of your database just once—the same way you would with a bulk email, but via WhatsApp.

Autorespuesta de ALMA IA en WhatsApp

Autoresponders

Pre-configured automated responses—for example, sending an instant thank you as soon as someone donates.

Configuración del autorespondedor de ALMA IA en WhatsApp
A look inside the builder

Everything you need, without leaving the editor

Content blocks, an AI-powered image bank, styles, and dynamic data to build your page, not just insert a form.
Connect the WhatsApp Business account you already have

You don't need to build anything from scratch. If your organization already has a WhatsApp Business account, just connect it to afrus, log in, and everything else is ready to go.

A message that feels personal, not generic

Whether it's ALMA, a bulk message, or an autoresponder, every message is sent with your organization's unique tone and signature, rather than as a cold, automated notification.

Your templates, approved by Meta

Your organization creates its own message templates within afrus, and they are sent to Meta for approval, as required by WhatsApp Business for any message that is not a direct reply to the person.

An inbox to view and manage every conversation

It’s not just automation; every WhatsApp conversation is visible in afrus so your team can read it, reply, or step in when necessary. Filter by unread or AI-generated conversations.
Your next donation is just one step away

Your cause deserves a platform that understands it.

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Discover how afrus and ALMA can empower your organization
From donation forms and experiences to automation, artificial intelligence, and autonomous fundraising agents, afrus brings together everything you need to attract more donors and strengthen your results. Complete the form and schedule a conversation with our team.

Frequently Asked Questions

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Do I need to create a new WhatsApp Business account?

No. You only need to have your WhatsApp Business account already created to connect it and log in to afrus. afrus does not create the account for you, but the integration is ready to use.

What requirements must my account meet before connecting it?

Your WhatsApp Business account must already be approved by WhatsApp, with an approved and verified number. Without that verified number, it is not possible to connect the account to afrus or start using any of its features.

Where do message templates come from?

Your organization creates them within afrus, and they are then sent to Meta for approval, as required by WhatsApp Business for any message initiated by your organization.

Can I only use WhatsApp through ALMA?

No. In addition to autonomous conversations with ALMA, afrus allows you to send bulk WhatsApp messages to a segment of your database and set up autoresponders to reply automatically.

Can I message anyone in my database?

Only to those who have opted in to receive WhatsApp messages. The channel-specific opt-in we saw in the Donor CRM is automatically respected for every send.

Can I use WhatsApp to recover abandoned donations?

Yes. When someone abandons a donation halfway through, WhatsApp is one of the channels available for your team or ALMA to follow up.

Can I view and reply to conversations manually?

Yes. All WhatsApp conversations are visible in an inbox within afrus, which can be filtered by unread messages or those managed by AI. Your team can read them, reply, or step in whenever needed.

Why can't I message someone directly sometimes?

This is a WhatsApp rule, not an afrus one: if a person hasn't messaged you in the last 24 hours, the conversation closes and can only be reopened by sending a template pre-approved by Meta.