✦ Peer-to-Peer

Turn every donor
into an ambassador for your cause

Leverage your donors' personal and social networks to expand the reach of your campaigns; every person becomes another voice fundraising for you.
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How it works

Your cause, multiplied by every personal network

Instead of only your organization asking for donations, every donor can become an ambassador and ask their family, friends, and contacts as well. A single campaign becomes many voices advocating for the same cause.
The journey

Customizable in minutes, for whatever each ambassador needs

Every action you take within Afrus moves you toward automation and the financial sustainability of your organization. Here, fundraising isn't just learned; it's built as you go.

Throughout the journey, you complete missions, advance through stages, and earn badges and rewards. Each mission is a step toward professionalization and building donor trust.
Approve or reject every campaign before it goes live
Just because it's quick to create doesn't mean it goes live without oversight. Every campaign an ambassador builds goes through your organization, which decides whether to approve or reject it before it becomes visible and shareable.
Also designed for influencers
The same tool makes it simple to create campaigns alongside content creators, each with their own page ready in minutes, to mobilize their audience for your cause.
Zero friction for the influencer
Customize their page in minutes, without relying on your design team or theirs.
Your brand remains protected
Every campaign is subject to your approval before it goes live, ensuring influencer outreach meets your quality standards.
Measurable results per person
Each influencer has their own page and tracks their own progress, so you know exactly what each partnership contributes.

For every occasion

Not just for institutional campaigns

Any major life milestone can become an opportunity to fundraise for your cause with a "donate instead of a gift" approach.

Birthday

"Instead of getting me a gift, please support this cause that matters to me."

Wedding

Replace your gift registry with donations to a cause of the couple's choosing.

Personal challenge

Run a marathon, complete a challenge, and ask for support for your cause in return.

Tribute or memorial

Raise funds in honor of someone special as a way to remember them.

Greater reach, with the same trusted connection

A donation requested by someone close feels different than one requested by an organization, and that is exactly what peer-to-peer leverages.
Expand your real-world reach

Reach people your organization would never have contacted directly—the personal networks of your own donors.

Built on trust

It's requested by someone they know, not a brand, which improves the willingness to donate.

Build ambassador loyalty

Those who fundraise for your cause become more deeply involved than those who only donate once.

Each ambassador has their own page, ready in minutes.

Let your donors
fundraise for you

Start fundraising 🡪
Discover how afrus and ALMA can empower your organization
From donation forms and experiences to automation, artificial intelligence, and autonomous fundraising agents, afrus brings together everything you need to attract more donors and strengthen your results. Complete the form and schedule a conversation with our team.

Frequently Asked Questions

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What is Peer-to-Peer Fundraising in Afrus?

Leverage your donors' personal and social networks to expand the reach of your campaigns, turning every donor into an ambassador for the cause.

Is it the same as the Landing Page builder?

No. Peer-to-Peer is a proprietary Afrus tool, separate from the Landing Page builder, designed specifically for each ambassador to customize their space simply and quickly.

How quickly can a donor create their ambassador page?

In minutes; the tool is designed so that anyone, without technical knowledge, can customize their space and start sharing it immediately.

Do I need to create a separate campaign to activate Peer-to-Peer?

It is activated for a campaign of your organization; each ambassador creates their own page within that same cause, so that all efforts point toward the same goal.

Is it only for institutional campaigns?

No. It also works for personal occasions like birthdays, weddings, tributes, or personal challenges where someone asks for donations to your cause instead of gifts.

Can anyone publish a campaign without oversight?

No. Every campaign created by an ambassador remains pending approval by your organization; you decide whether to approve or reject it before it becomes visible and shareable.

Can it be used with influencers?

Yes. The same tool makes it easy to create campaigns with influencers and content creators, each with their own page ready in minutes to mobilize their audience.