✦ ARIA · afrus Impact Journey

YOUR GUIDED PATH TO
SUCCESSFUL FUNDRAISING

Do you want to scale your organization's impact and professionalize your digital fundraising?
You need more than just a platform; you need a guided path.
I want afrus
Panel de seguimiento del recorrido de impacto de una donación en afrus
Support via email and WhatsApp
Throughout your entire afrus adoption journey, without you ever having to go looking for it.
It shows you what comes next
You always know what your next step is, without having to guess or get lost in the platform.
Celebrate every achievement
Take your time, be kind to yourself, and recognize every real step forward you make.
The journey

A practical, gamified path

Every action you take within afrus moves you closer to automation and the financial sustainability of your organization. Here, fundraising isn't just learned; it's built as you go.

Throughout the journey, you complete missions, advance through stages, and earn badges and rewards. Each mission is a step toward professionalization and building trust with your donors.

This is what your first stage looks like

Each stage brings its own missions, with video resources and links to make the adoption process easy while you see your results in real time.
Mission 1
Log in for the first time
Mission 2
Watch the introductory video for a general tour of afrus
Ana, you are now part of our family. See what we have achieved together...
Mission 3
‍Navigate your profile and avatar
Your donation is already at work. Here is what happened with it...
Mission 4
‍Learn about account protection and security
Mission 5
Activate your payment gateway
The complete journey

From your first login to your first
automation

The Impact Journey doesn't end at the initial stage; it takes you step-by-step until your organization is fundraising automatically.
STAGE 1
Initial
First login, welcome video, your profile, and account security.
STAGE 2
Payments
Activate your payment gateway so you can start receiving donations.
STAGE 3
Campaign
Launch your first acquisition campaign within afrus.
STAGE 4
Landing
Create your first landing page for that campaign.
STAGE 5
ALMA
Activate ALMA so it can start working for your cause, every single day.
Here, you don't just learn fundraising; you build it. You move forward by doing.

Making progress has real rewards

Every time you make progress on a feature, a configuration, or launch your first campaign or landing page, you unlock new rewards.
Fundraising course

Exclusive afrus training on fundraising.

Personalized session

A 1:1 session with the afrus team.

Fundraising Accelerator Sessions

Pre-recorded fundraising strategy sessions.

Inspiration sessions

Featuring thought leaders from the non-profit sector, invited by afrus.

Your next donation is just one step away

Your complete landing page,
ready to share

Start fundraising 🡪
Discover how afrus and ALMA can empower your organization
From donation forms and experiences to automation, artificial intelligence, and autonomous fundraising agents, afrus brings together everything you need to attract more donors and strengthen your results. Complete the form and schedule a conversation with our team.

Frequently Asked Questions

Can't find what you're looking for?
Let's start a conversation
Is ARIA the same as ALMA?

No. ALMA is the autonomous agent that writes to your donors to secure donations. ARIA is your Relationship and Impact Assistant that guides you—your organization's team—through the adoption of afrus.

What is the Impact Journey?

It is a practical, gamified journey where every action you take within afrus moves you toward automation and your organization's financial sustainability — complete with missions, stages, badges, and rewards.

How does ARIA contact me?

Via email and WhatsApp. It shows you what's next, keeps pace with your schedule, and celebrates your achievements as you progress.

What can I see on the Impact Journey dashboard?

Your overview: how many points you've accumulated, the available rewards catalog, your overall progress, your upcoming missions, the stages you have left to complete, and your badges.

What kind of rewards can I unlock?

A fundraising course, a personalized 1:1 session with the afrus team, Fundraising Accelerator Sessions (pre-recorded strategy sessions), and inspiration sessions with thought leaders from the non-profit sector.

Do I have support resources at every stage?

Yes. Each stage includes video resources, links, and other materials to make the adoption process easy, while you track your results in parallel.