✦ Donor CRM

Every person who has donated,
all in one place

Name, history, where they came from, and how close they are to your organization.
No Excel, no exporting files, and never losing track of anyone.
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CRM

DONORS
CRM
DONORS
CRM
DONORS
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
ALURO®
Donors, leads, recurring donors
Everyone in your database, in a single list
Donors, leads, recurring donors—everyone who has interacted
with your organization appears here, searchable and filterable.
Each person has a complete profile that fills itself out
The moment someone donates or signs up, their profile is automatically created or updated with their source, details, history, and contact preferences.
Everything that person has done, on a single timeline
Every email opened, every visit, every message sent, and every tag added is recorded so you can understand the full relationship, not just the last donation.
From each person's profile

Don't just view their information—take action on it

Each profile is more than just a reference card. From right there, you can do whatever you need to do with that specific person.

When to charge

You choose which day of the month to charge

After a successful payment, afrus schedules the next charge in one of two ways.

Generate a custom payment link,
tailored to that person

Does a donor want to make a one-off contribution, or do you need to charge them something different from their usual form? You can generate a personalized payment link with the amount, frequency, and message you want directly from their profile and send it to them.

Advanced segments: include and exclude to refine your group

Combine the criteria you need and the ones you want to leave out until you reach the exact group of people you want to work with.

A score based on how much they interact with your organization

Every contact has a score that goes up or down based on their actual interaction—whether they open your emails, click, or reply. This way, you know who to prioritize without having to guess.

Upload your current database, or take your afrus data with you whenever you want

If you already have a donor database elsewhere, you aren't starting from scratch. And if you ever need to export your information, you won't be locked in either.
Your next donation is just one step away

Your donor database,
without the spreadsheets

Discover how afrus and ALMA can empower your organization
From donation forms and experiences to automation, artificial intelligence, and autonomous fundraising agents, afrus brings together everything you need to attract more donors and strengthen your results. Complete the form and schedule a conversation with our team.

Frequently Asked Questions

Can't find what you're looking for?
Let's start a conversation
Do I have to manually register every donor?

No. The moment someone donates or signs up, their profile is automatically created or updated without your team having to type a thing.

Can I know which channel each donor came from?

Yes. Each person is associated with the channel they came from—social media, Google, email, WhatsApp, an event, or organic traffic.

What is the interaction score?

It is a number that goes up or down based on how much each person interacts with your organization—whether they open your emails, click links, or respond. It helps you know who to prioritize.

Do I need to connect another tool for ALMA to use this data?

No. ALMA is part of the same afrus ecosystem, so it already has access to each donor's history, source, and score without the need for external integrations.

What happens to my data if I stop using afrus?

Everything in your donor database belongs to you: your data, transactions, campaigns, and emails. If you cancel your subscription, you take it all with you.

Can I generate a payment link for a specific person?

Yes. From any person's profile, you can generate a payment link with the specific amount, frequency, and message you want, and send it to them directly.

Can I know if someone has opted in to receive WhatsApp, email, or SMS messages?

Yes. Consent (opt-in) is saved by channel; you can see if a person has opted into WhatsApp, email, and SMS independently and respect that preference for each communication.

Can I upload my current donor database to afrus?

Yes. You can import your existing database without having to register each person manually.

Can I download my donor database?

Yes, you can export it whenever you want; it is your information.

Can I send a personalized message to a specific person?

Yes, you can write it yourself directly from their profile or generate it with AI, and it will be sent via a channel that the person has opted into.

¿Puedo registrar una donación que no vino de un formulario?

Yes. You can manually create a new transaction or subscription directly from a person's profile.

¿Puedo combinar varios criterios para armar un grupo específico?

Yes, with Advanced Segments. You can include or exclude contacts based on tags, campaigns, country, source widget, form, scoring, and various other criteria to reach the exact group you need. The segment updates automatically every 24 hours.