What a campaign is for in AFRUS

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1 min

Campaigns

October 27, 2026

afrus.ai

Learn what a campaign is for: tracking your goal, measuring conversion and return, and showing your progress on your website.

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Sample section

With a campaign you can:

Track your goal. See how much an initiative has raised against its goal (Total recaudado, with a progress bar).
Measure your widgets' conversion. The Tasa de conversión (Conversion rate) compares donations and registrations with the number of times the campaign's widgets were shown.
Use a shared thank-you page for every campaign widget that uses it.
Measure return. Record costs and see ROI, cost per transaction, cost per recurring donor, Lifetime Value and more in the Analytics dashboard.
Show your campaign on your website with the Crowdfunding widget (progress towards the goal) and the Componente donantes (Donors component, list of people who donated).
Tell your impact in numbers with KPI Merge Tags, which insert calculated figures into automated emails or landings.

Frequently asked questions

What does "Seleccionar por defecto" (Set as default) do?

It marks your organization's default campaign (there can only be one). Transactions that arrive from some payment gateways without a known campaign are assigned to it, for example charges from subscriptions created outside AFRUS.

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