Best practices for bulk email

What AFRUS already does for you

• It only sends to people who agreed to receive emails and haven't unsubscribed.
• It leaves out people with an invalid email, people who marked it as spam and people who unsubscribed.
• It adds an unsubscribe link to every email.
• It stops a send if there are too many bounces or complaints, to protect your account.

What we recommend

• Verify your domain before your important sends.
• Send to groups chosen for that message, not the whole database.
• Always send yourself a test.
• Check the Monitor de interacciones (interactions monitor) after each large send.
• Clean your database regularly.
• Use a tag on each send so you know who received it.