Glossary of reports and Pasarela Afrus

Campaigns, forms and reports

ARR

The one-year projection of your monthly donations: MRR multiplied by 12. It's an estimate, not money received.

Where you see it in Afrus: Data > Reporte general, Suscripciones zone.

Campaña (campaign)

Groups the donations and registrations that come in through one or more widgets under the same fundraising goal, with its target.

Where you see it in Afrus: Fundraising > Campañas.

MRR

The monthly total of the active subscriptions created in the period you're looking at.

Where you see it in Afrus: Data > Reporte general, Suscripciones zone.

UTM

Tags added to the end of a link to know where a visit comes from: which campaign (UTM campaign), which medium (UTM medium) and which source (UTM source), for example an email or a social network.

Where you see it in Afrus: in Data > Reporte general (tables by source) and in each campaign's Analytics.

Widget

An Afrus form (donation, registration, payment…) that you embed in your website or in a landing page.

Where you see it in Afrus: Fundraising > Widgets.

Pasarela Afrus

Comisión pasarela (gateway fee)

What Afrus's payment gateway charges to process payments: a percentage plus a fixed amount per donation, with VAT. It's deducted from the disbursement.

Where you see it in Afrus: Pasarela Afrus (profile menu).

Transfer cost

The fixed cost of sending the money to your bank account in each disbursement.

Where you see it in Afrus: Pasarela Afrus.

Dispersión (disbursement)

Each transfer Afrus makes to your organization with the money from your donations, with the deductions already applied.

Where you see it in Afrus: Pasarela Afrus.

Fecha de corte (cut-off date)

The last day whose donations are included in a disbursement. For example, if the disbursement is on the 20th, the cut-off date may be the 19th.

Where you see it in Afrus: Pasarela Afrus.

Retenciones (ICA and en la fuente withholdings)

Deductions the bank makes when the donor pays by card. They are not Afrus charges.

Where you see it in Afrus: Pasarela Afrus, in each disbursement's detail.