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Afrus glossary

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9 min
Glosario
October 28, 2026
afrus.ai
Complete guide to Afrus glossary: every step with its screenshots and the frequently asked questions.
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The words you'll see most in Afrus, explained in plain language. Each term tells you where to find it in the console and which guide explains it in more detail.

Module: Glossary · Audience: every team in your organization

About the labels: menus and buttons are written exactly as they appear in the Spanish version of the console, with an English explanation.


Payments and donations

Cargo (charge)

Each charge of a monthly (recurring) donation. Every month, or every subscription cycle, creates a new charge. Where you see it in Afrus: Transacciones (Transactions), Tipo filter (Cargos). · Transactions guide

Contracargo (chargeback)

What it is, in general: it happens when a donor doesn't recognize a charge on their card, disputes it with their bank, and the bank gives them the money back. Unlike a refund, your organization doesn't decide it: the donor's bank does. What Afrus does: transactions with the Contracargo status don't appear in Transacciones.

Cover your cost (CYC)

An option that lets the donor also pay the payment gateway's fee, so your organization receives the full donation. Afrus has to turn it on for your organization. Where you see it in Afrus: in Transacciones, the CYC tag next to the amount and the CYC filter. · Widgets guide · Payment gateways guide

Cupón (coupon)

A code that lowers the minimum amount needed to receive an incentive (gift). It doesn't change what the donor is charged, and each person can use it only once. Where you see it in Afrus: in a campaign's Incentivos tab, Cupones section. · Incentives guide

Fraud and Radar

A transaction marked as fraud is a payment that your team (or the Afrus team) identified as not legitimate. The Radar is the list of those transactions. Watch out: marking a transaction as fraud also deletes the related people from your database. Where you see it in Afrus: Follow up > Radar - monitor de fraude. · Radar guide

Incentivo (incentive)

A gift your organization offers to people who donate a minimum amount, such as a book or a digital certificate. You'll also see it called obsequio, regalo or recompensa (gift, reward). Where you see it in Afrus: Fundraising > Incentivos and the Incentivos tab of each campaign. · Incentives guide

Link de pago (payment link)

A personalized link you email to someone so they can donate a set amount (or the amount they choose), once or monthly. Where you see it in Afrus: Follow up > Links de pago. · Payment links guide

Pasarela de pago (payment gateway)

The service that charges your organization's donations. It processes the card, Pix, boleto or other payment method the donor uses. Where you see it in Afrus: Ajustes de organización > Pasarelas de pago. · Payment gateways guide

Pendiente de confirmación (pending confirmation)

A transaction status that your team must confirm or reject by hand, with Confirmar transacción (Confirm transaction) or Rechazar transacción (Reject transaction). Where you see it in Afrus: Transacciones, Estado (Status) column. · Transactions guide

Recurrente (recurring)

A donation that is charged automatically on a regular basis, usually every month. It's the "parent" record of a subscription; each charge it creates is a Cargo. Where you see it in Afrus: Suscripciones (Subscriptions). · Subscriptions guide

Reembolso (refund)

Giving a donor their money back. You do it from Transacciones: the row's three-dot menu > Reembolsar (Refund) > "Confirmar". The full amount is always returned and it can't be undone. Where you see it in Afrus: the transaction changes to Reembolsado (Refunded). · How to refund a donation

Sobreventa (oversold)

It happens when a donor paid for an incentive just as the stock ran out. The gift is assigned anyway and the donation is marked Sobreventa, so your team can decide how to handle it. Where you see it in Afrus: in the incentive's detail and in the transaction. · Incentives guide

Suscripción (subscription)

A person's monthly (recurring) donation. Each row in Suscripciones is one subscription; its monthly charges appear in Transacciones. Where you see it in Afrus: Suscripciones. · Subscriptions guide

Transacción (transaction)

Each payment your organization receives: a one-time donation or a charge of a monthly donation, with its status, amount, gateway, campaign and source widget. Where you see it in Afrus: Transacciones. · Transactions guide

Única (one-time)

A donation that is charged only once. Where you see it in Afrus: Transacciones, Tipo filter (Unicas). · Transactions guide


People and email

Donor and recurring donor

A donor is a person who has already donated to your organization. A recurring donor has a monthly donation. Where you see it in Afrus: in Personas (People), Tipo filter (Activo or Recurrente), and in Data > Reporte general. · People guide

Hard bounce

What it is, in general: an email that couldn't be delivered because of a permanent problem, for example because the address doesn't exist. What Afrus does: the person's profile shows "Tiene Hard Bounce" (Has hard bounce), and the Solo contactables filter leaves them out. Where you see it in Afrus: Personas, email status. · People guide · Blast guide

Lead

A person who left their details, for example in a registration form. It's the first step before becoming a donor. Where you see it in Afrus: Personas, Tipo filter (Lead). · People guide

Opt-in and opt-out

Opt-in is the permission a person gives you to contact them through a channel (email, WhatsApp, etc.). Opt-out is when they withdraw it. Where you see it in Afrus: in the person's profile, Eventos (Events) tab: Estado opt-in / opt-out for each channel. · People guide

Persona (person)

Each contact in your database: someone who registered, donated or was created by hand by your team. Their profile stores their details, tags, permissions, donations and history. Where you see it in Afrus: Personas. · People guide

Soft bounce

What it is, in general: an email that couldn't be delivered because of a temporary problem, for example a full mailbox. What Afrus does: the person's profile shows "Tiene Soft Bounce" (Has soft bounce). Where you see it in Afrus: Personas, email status. · People guide

Solo contactables (contactable only)

A filter that leaves out people with a hard bounce, people who unsubscribed and people whose email is disabled. Use it to see who you can write to. Where you see it in Afrus: Personas, "Solo contactables" button. · People guide

Tag

A label you put on a person to group them with others, for example "VOLUNTARIO" or "EVENTO_2026". Where you see it in Afrus: Data > Tags. · Tags guide

Segmento (segment)

A group of people who meet certain criteria (tags, campaigns, widgets, donor type…). You can save it with a name to use in your sends. Where you see it in Afrus: Data > Segmentos > Básico and Data > Segmentos > Avanzado. · Blast guide


Communications

Autoresponder

An email Afrus sends automatically to a person when something happens: for example, when they register or when their donation is confirmed or fails. Where you see it in Afrus: Interacciones > Autoresponders. · Autoresponders guide

Blast

An email you send at once to a group of people, such as a newsletter or a call to donate. Where you see it in Afrus: Interacciones > Blast. · Blast guide

Merge tag

A code in braces, such as {{first_name}}, that Afrus replaces with each person's data when sending the email. That way everyone gets a message with their own name. Where you see it in Afrus: in the email editor, Mapa de mergetags (Merge tag map) button. · Autoresponders guide


Campaigns, forms and reports

ARR

The one-year projection of your monthly donations: MRR multiplied by 12. It's an estimate, not money received. Where you see it in Afrus: Data > Reporte general, Suscripciones zone. · General report guide

Campaña (campaign)

Groups the donations and registrations that come in through one or more widgets under the same fundraising goal, with its target. Where you see it in Afrus: Fundraising > Campañas. · Campaigns guide

MRR

The monthly total of the active subscriptions created in the period you're looking at. Where you see it in Afrus: Data > Reporte general, Suscripciones zone. · General report guide

UTM

Tags added to the end of a link to know where a visit comes from: which campaign (UTM campaign), which medium (UTM medium) and which source (UTM source), for example an email or a social network. Where you see it in Afrus: in Data > Reporte general (tables by source) and in each campaign's Analytics. · General report guide · Campaigns guide

Widget

An Afrus form (donation, registration, payment…) that you embed in your website or in a landing page. Where you see it in Afrus: Fundraising > Widgets. · Widgets guide


Pasarela Afrus

Comisión pasarela (gateway fee)

What Afrus's payment gateway charges to process payments: a percentage plus a fixed amount per donation, with VAT. It's deducted from the disbursement. Where you see it in Afrus: Pasarela Afrus (profile menu). · Pasarela Afrus guide

Transfer cost

The fixed cost of sending the money to your bank account in each disbursement. Where you see it in Afrus: Pasarela Afrus. · Pasarela Afrus guide

Dispersión (disbursement)

Each transfer Afrus makes to your organization with the money from your donations, with the deductions already applied. Where you see it in Afrus: Pasarela Afrus. · Pasarela Afrus guide

Fecha de corte (cut-off date)

The last day whose donations are included in a disbursement. For example, if the disbursement is on the 20th, the cut-off date may be the 19th. Where you see it in Afrus: Pasarela Afrus. · Pasarela Afrus guide

Retenciones (ICA and en la fuente withholdings)

Deductions the bank makes when the donor pays by card. They are not Afrus charges. Where you see it in Afrus: Pasarela Afrus, in each disbursement's detail. · Pasarela Afrus guide


Last updated: 2026-10-27

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