Labels are shown as they appear in the Spanish version of the console.
Step by step
Open your tags. Go to Data > Tags.
Create a new one. Click "Nuevo tag" (New tag). The Crear tag (Create tag) window opens.
Fill in the details. Write the Nombre (Name, required). If you want, add a DescripciĂłn (opcional) (Description) of up to 200 characters and choose a Color.
Save. You will see "Tag creado correctamente." (Tag created successfully).
Frequently asked questions
Can I create a tag while giving it to someone?
Yes. When you choose "Asignar etiqueta" (Assign tag) in Personas, a profile or a segment, use "Crear etiqueta" (Create tag).