What a campaign's cost center is for and how to use it

The cost center is the campaign's Costos (Costs) tab. It tells you how much you invested, lets AFRUS calculate indicators such as Result, ROI or cost per transaction, and turns on the Analytics dashboard: "Ver Analytics" (View Analytics) is only enabled once there is at least one cost. Labels are shown as they appear in the Spanish version of the console.

Step by step

1. Open the campaign and go to the Costos tab.
2. Click "Agregar costo" (Add cost).
3. Fill in the details. Costo (Cost, greater than 0), Tipo (Type: Publicidad (working media) or Costos de apoyo y producción — support and production costs), Fecha de gasto (expense date), Widget (optional) and Nota (note, optional, up to 1000 characters).
4. Click "Agregar" (Add).

The cost appears in Lista de costos (Cost list) and adds to the Total, which you can filter by date. A cost assigned to a widget counts in that widget's analytics; one without a widget only counts in the whole campaign's analytics.

Frequently asked questions