How to read the Logs de analytics

Step by step

1. Make a test donation or wait for real donations.
2. Open the screen. Go to Trackers > Logs de analytics and choose a date range that includes the test (it opens on the current month).
3. Search for the person. Type their email or ID and click the magnifying glass (Enter doesn't search).
4. Read the Descripción (Description). GOOGLE-… is Google Analytics 4, FACEBOOK-… is Meta and GOOGLE-TAG-MANAGER-… is Tag Manager. The last part says what happened: START (form opened), PURCHASE (payment confirmed), REGISTER (sign-up); the rest are steps in between.
5. Open the detail. Click the eye on the row to see what was sent and what the tool answered.

How to read the answer

• Meta: if it failed, you'll see success: false and the reason, for example missing Pixel details.
• Google Analytics 4: missing_ga_credentials means the form is missing its GA4 details and the event was not sent. If there's no error, confirm it in GA4's real-time report.
• Tag Manager: logged_only: true is normal; Tag Manager receives it directly from the person's browser.

Frequently asked questions

The Google Analytics filter shows nothing. It's a known problem. Type google and the event (for example google purchase) in the search box and click the magnifying glass.

Learn more about analytics tracking

To understand in depth how AFRUS records your donors' actions and how to set up your analytics tools, check these tutorials:

• How does AFRUS record your donors' actions? (Part 1 of 3)
• GTM, setup and deduplication (Part 2 of 3)
• Benefits, verification and FAQ (Part 3 of 3)