When a lead is considered spam

AFRUS evaluates each registration the moment it arrives from a form or widget. It sets it aside as spam when the registration matches several signals typical of automated registrations.

The Motivo (Reason) column in Follow up > Leads spam shows the signals that matched, with these codes (shown in English as is):

• no_origin_metadata: the registration arrived without the source data a widget normally sends.
• ua_missing_or_blocklisted: the browser didn't identify itself, or identified itself as an automated tool.
• ip_velocity: too many registrations came from the same connection in a short time.
• implausible_identity: the identity data isn't plausible (for example, disposable emails or inconsistent data).

Frequently asked questions