Business profile guide

After reading this guide you will know what the Business profile is, what it does for your organization, how to create it and how to choose the widgets that appear on it.

Module: Business profile · Menu: Business profile (profile menu, top corner) · Audience: fundraising, communications and admin teams

About the labels in this guide: buttons, fields and menus are written exactly as they appear in the Spanish version of the console, with an English explanation where it helps.

What the Business profile is

The Business profile is your organization's public page on AFRUS. It has its own address, such as https://afrus.org/business/<your-url>, and brings together your contact details, social networks, texts, frequently asked questions, logo and colors.

The same information also feeds AFRUS's artificial intelligence, so the AI features know about your organization.

What it is for

• A page where anyone can donate to you. As the screen itself says: "Tu empresa tiene una página donde cualquiera puede pagarte." ("Your company has a page where anyone can pay you.")
• Showing your main widgets. The page shows the donation widget and the registration widget you have set as default.
• Sending payment links. The payment links you send from AFRUS (from Home or from a person's profile) point to your Business profile address. Without a Business profile with a URL, a payment link cannot be sent.
• Having your QR code and payment link at hand. When your Business profile has a URL, Home shows a QR code and the Link de pago (payment link) form.
• Feeding AFRUS AI. With "Enviar AI" (Send to AI), your description, "Sobre nosotros" (About us) text and FAQs are sent to the AI. Some features, such as Experiences AI, require an up-to-date Business profile.

Before you start

• Have your organization's details ready. Name, public ID number, phone, address, city and email; your social network links; your logo (jpg, gif, webp or png, under 1 MB).
• Choose your URL carefully. Once the Business profile is created, the URL cannot be changed.

Step by step

How to create the Business profile

The Business profile is created with a 7-step wizard: URL, Contacto (Contact), Redes sociales (Social networks), Comunicación (Communication), Preguntas Frecuentes (FAQs), Logotipo (Logo) and Tema (Theme).

Important: while creating the profile, nothing is saved until you click "Guardar" (Save) in the last step. If you leave before that, the data you entered is not saved.

1. Open the Business profile. In the profile menu (top corner), choose Business profile. Above the wizard you will see the Estado (Status); if you haven't created it yet, it says Incompleto (Incomplete).

2. Choose your URL. In the URL step, type the last part of the address in the URL del negocio (Business URL) field (the start of the address is fixed) and click "Continuar" (Continue). AFRUS checks that it is free; if it is taken, you will see "La URL no está disponible" (The URL is not available) and you need to choose another.

   Important: after the profile is created, the URL is locked and cannot be changed.

3. Fill in your contact details. In the Contacto step, fill in ¿Cuál es el nombre de tu organización? (organization name), Número de identificación pública (public ID number), Teléfono (phone), Dirección (address), Ciudad (city) and Correo electrónico (email). All are required. The first time, AFRUS pre-fills them with your organization's data; check them and click "Continuar".

4. Add your social networks. In the Redes sociales step, turn on the switch for each network you want to show (Facebook, Instagram, Youtube, WhatsApp, Linkedin, TikTok) and paste its link. With the switch on, the link is required. This way donors can find your channels from the page.

5. Write your texts. In the Comunicación step, fill in Título (title, up to 70 characters), Descripción (description, up to 300), Título leads (leads title, up to 70), Descripción leads (leads description, up to 255) and Sobre nosotros (about us, up to 300). All are required.

6. Add FAQs (optional). In the Preguntas Frecuentes step, click "Agregar pregunta frecuente" (Add FAQ) and write the Pregunta (question) and Respuesta (answer), up to 300 characters each. Answering common questions saves your team time.

7. Upload your logo (optional). In the Logotipo step, click Sube tu foto aquí (Upload your photo here). Use a jpg, gif, webp or png file, 400 × 400 pixels recommended and under 1 MB.

8. Choose a theme and save. In the Tema step, choose one of the 9 color combinations and click "Guardar" (the button becomes active once a theme is chosen).

9. Send the information to the AI (recommended). In the same Tema step, click "Enviar AI". You will see "Información enviada correctamente" (Information sent successfully) and the status changes to Sincronizado con AI (Synced with AI). This way AFRUS AI features work with your organization's information.

When you finish you will see "¡Listo!" (Done!) with "Perfil de negocio creado correctamente." (Business profile created successfully) and the "Continuar" button. The status changes to Guardado sin enviar a AI (Saved, not sent to AI), or to Sincronizado con AI if you did step 9.

To see your public page: in the URL step, click "Ver" (View). It opens in a new tab.

To edit the profile later: open Business profile, click the tab of the step you want to change, edit the data and click "Continuar". Each "Continuar" saves your changes. If you change the FAQs, the status changes to Pendiente de sincronización con AI (Pending AI sync): click "Enviar AI" again in the Tema step.

Can it be undone? You can edit everything except the URL. Deleting an FAQ with the trash icon removes it immediately, without confirmation.

How to set up the widgets that appear on the Business profile

The Business profile has no widget selector of its own. The page automatically shows:

• the default widget with the Transacción (Transaction) goal — your donation form — and
• the default widget with the Registro (Registration) goal — your form to capture contacts.

So, to change what appears on your page, you choose which widget is the default in Widgets.

1. Open your widgets. Go to Fundraising > Widgets.

2. Find the widget you want to show. You can use the Por defecto (Default) / No predeterminado (Not default) filter to see which one is set today. The default widget has a star next to its name.

3. Set it as default. In the widget's row, open the three-dot menu and choose Establecer como predeterminado (Set as default). There can only be one default widget per goal: when you set one, the previous one with the same goal stops being the default.

4. Repeat for the other goal. Do the same with the Registro widget if you also want to change it.

When you finish you will see the star next to the chosen widget's name, and your Business profile will show that widget.

Can it be undone? Yes. In the same three-dot menu choose Quitar predeterminado (Remove default), or set another widget as default. Keep in mind that if there is no default widget for a goal, the page does not show that widget.

Important: both widgets, the donation one and the registration one, must be set up for them to show on your Business profile page.

Business profile statuses

Frequently asked questions

Can it be undone? No. Deleting the Business profile is permanent.

Last updated: 2026-10-26